Grounded in sport, we capture raw, emotional human stories to connect brands with fans.
We are agile and nimble and assemble bespoke teams of elite creators and producers tailored to your project.
Team with us to capture the heart of the game and convert your target into loyal brand fans.
PRODUCTION & PARTNERSHIPS
Michael Stanish leads Production & Partnerships at Sports Ground, shaping projects from development through to global execution. He is the co-founder of Ground Control, delivering film, animation, and photography for leading brands and creative partners worldwide. His career spans studios across Sydney, Tokyo and London, including Silverscreen, TYO, Framestore and MPC, where he led production on internationally recognised commercial and long-form work. Alongside production, he builds partnerships across markets - connecting brands, broadcasters, and creative teams to bring projects to life at scale.
DIRECTION
Mick Wong leads Visual Direction at Sports Ground, shaping how sport is captured and experienced through film and image. A director, writer, and producer, his work spans commercials, branded content, and documentary across four continents. With a background in Sports Science, he brings a performance-led perspective to storytelling - combining physical precision with emotional depth. His work includes campaigns for ASICS, Volkswagen, IKEA and Discovery, alongside independently produced documentary projects. At Sports Ground, he sets the visual language of the studio - defining the craft, image, and execution of its work globally.
CREATIVE & CULTURE
Scott McClelland leads Creative & Culture at Sports Ground, working at the intersection of sport, culture, and community. He is the founder of Goodsports, a creative collective producing global campaigns while supporting not-for-profits and social enterprises through the power of sport. Across a global career spanning Apple’s Media Arts Lab and BBH, Scott has shaped work for brands including Nike, Apple, Google and Facebook - building campaigns across film, social and modern media with a focus on craft and visual clarity. His work is driven by a belief in sport as a cultural force - capable of connecting people and ideas across borders.